Digital Marketing

We take care of the implementation and supervision of digital for LeasePlan Agencies by realising banner campaigns dedicated to their business.

In addition to this, we offer content planning and creation services for your digital platforms. One of our strengths is the design of customised editorial plans to help you communicate effectively with your target audience. In addition, we can curate graphics and create videos to meet the needs of various digital formats and channels.

What do we do? Measuring competences, creating contents and learning formats, online cooperation and engagement.

Digital as content: developing competences and digital working processes in companies from all sectors, and for all functions involved in the digital transformation: marketing, sales, customer care, retail, human resources.

Digital as channel: online formation projects, social learning, communities and other projects realized for your Company, customized for your objectives: assessment, content development, format, communication channels.

All kinds of competencies: “hard skills” (how does Linkedin work, how to use a company platform…your products and services, digital transformation, introduction and compliance to the corporate world’s rules…) and “soft skills” (how to use digital technologies in the relationship with your clients and colleagues, sales, team work)

We create courses using a mix of different multimedial channels, like videos, illustrations, animations, games and quizzes, mixing educational and entertainment parts. We offer on line solutions, in classroom and on the territory.

An example… in a digital transformation course, realized in partnership with Digital Academy, we taught how to use cloud condivision services.

Another example on the territory, we have created courses with kids and adults, in partnership with EcoMarine Malta and with contents provided by the biologist Patrizia Patti.

Examples of websites we made: online stores, online magazines, service websites for big companies, with reserved and community areas, websites with plug ins and online booking systems. We use both open source programmes and customized programming.

Le APP per Magic Kinder e il cartone animato Il grande viaggio polare

Our areas of intervention:

LOYALTY PLATFORMS: We try to cover all the relation cycle, from ideation to business planning, project set-up, management (also in full outsourcing including logistics and purchasing prizes), up to monitoring and revising initiatives. Beside operative competences, we also offer technological platforms, dedicated support with help desk and campaing management instruments.

Design: From the objectives – lead generation, point of sale traffic, customer loyalty – to the mechanisms of the loyalty programme or contest or incentive, to the development of customer interfaces (web and app), social promotion, digital advertising.

Platform: We develop the software platform dedicated to the loyalty programme or contest, according to your needs: integration with the company’s CRM, participation of the sales network, management of points collection or delivery of prizes in shops…

Gamification: online games, social contests, in-store events, physical or digital prizes: together with you, we design the best mechanisms to engage and excite your target audience, whether they are end customers or vendors or business partners

Management: From the bureaucratic formalities for competitions and sweepstakes, to customer care to assist customers in the course of actions, to the delivery of prizes: we can take care of all operational, legal and administrative aspects

Some examples of loyalty services:

Ferrarelle: The iniative was created for the buyers of Ferrarelle. The platform of management of the loyalty created for the project is made of front end applications (websites and mobile apps through which the clients can get the QR codes on the cards, get access to and order prizes and gifts, participate in Instant win games…) and back-end applications to register applicants, calculate points, give out prizes and visualize the dashboard containing the main informations on the initiatives offered in real time. We also managed an application to involve participants using a instant win games.

Acea: The loyalty program is managed in full-outsourcing. Rewards are given according to clients’ behaviours and decisions, and also by the level of engagement of the participant relative to other accessible services on the loyalty platform. The company uses our platforms and services also for other promotional activities, like, for example, initiatives to engage clients to subscribe to Web Invoices.

E-COMMERCE: we have realized many E-commerce platforms, both on our property and using Magento. Some Examples: Bakel, Pomellato, Culti.

IMS: Interaction Management System and LMS: Learning Management System: platform for internal communication environments, intranet, extranet, online formation.

CUSTOMIZED SOLUTIONS: We offer instruments and services for the management of the internal communication in the company. We have experience in different software languages, and we keep up with the development of technologies, in particular in the mobile sector.

We realize instant-win games, monitoring platforms, websites, user management, winner report, logistics. Examples: Win a Comic Book for Donald Duck italy, Win 100 Beach Towels, Win a Car to Rent.

Beside traditional jobs as in the examples below, we have also taken care of the setting up of large spaces such as car dealers. We have done site inspection, design and creation. We have realized artistic installation projects for events and guerrilla marketing campaigns.

For your company we realize interactive and attractive online courses, for all company roles, from headquarters staff to salesmen. In partnership with Digital Academy we offer also in-class formation. What do we do? Measuring competences, creating contents and learning formats, online cooperation and engagement.

Digital as content: developing competences and digital working processes in companies from all sectors, and for all functions involved in the digital transformation: marketing, sales, customer care, retail, human resources.

Digital as channel: online formation projects, social learning, communities and other projects realized for your Company, customized for your objectives: assessment, content development, format, communication channels.

All kinds of competencies: “hard skills” (how does Linkedin work, how to use a company platform…your products and services, digital transformation, introduction and compliance to the corporate world’s rules…) and “soft skills” (how to use digital technologies in the relationship with your clients and colleagues, sales, team work).

We create courses using a mix of different multimedial channels, like videos, illustrations, animations, games and quizzes, mixing educational and entertainment parts. We offer on line solutions, in classroom and on the territory.

An example… in a digital transformation course, realized in partnership with Digital Academy, we taught how to use cloud condivision services.

Another example on the territory, we have created courses with kids and adults, in partnership with EcoMarine Malta and with contents provided by the biologist Patrizia Patti.