Kinder & Disney

Ferrero is the most famous chocolate company in Italy and the world. The products created by Michele Ferrero, first of all Nutella, have delighted generations and contributed to the development of the Italian food excellency.

For the Paperino Contest, realized in partnership with Disney, we created an online configuration tool that allows users to create their own avatar choosing between a huge quantity of gadgets. We printed more than 100 000 personalized comic books. We are waiting to realize the second edition.

More Interactive has had a long partnership with Ferrero. Our latest work was the Pocket Coffee contest, in which users could send sentences describing the taste of a Pocket Coffee sweet. 20 000 sentences were uploaded, chosen by our team and voted by the users. The winning sentences were printed on the Pocket Coffee packages. More realized all the software development, graphics and managing of the contest, and will prepare future editions.