City Rights

Originally conceived as a project dedicated to the city of Amsterdam, the app has evolved into a scalable, multilingual digital platform, now operational in Amsterdam and Utrecht thanks to a partnership with Here to Support, an organisation committed to protecting the rights of and providing practical support to the most vulnerable members of society.

A platform designed to promote inclusion

City Rights brings together information that is often hard to find into a single digital tool, enabling users to find their way around the city and access essential services more easily.

The app includes:

• information on fundamental rights (“Know your rights”)
• maps and directories of organisations, helpdesks and support centres
• community updates and local news
• a calendar of events and city initiatives
• a Journal section with articles and in-depth features
• the ability to submit content, reports and events
• content accessible without registration
• multilingual support

The app’s modular structure also allows the project to be easily adapted to new cities and social contexts, transforming City Rights into a replicable model of digital urban inclusion.

Accessible, barrier-free design

The user experience has been designed to be simple, intuitive and inclusive, even for people with limited digital skills.

The app is:

• completely free
• usable without creating an account
• features a clear and intuitive interface
• optimised for slow connections
• organised into easily navigable sections
• designed to provide quick access to essential information

Particular attention has also been paid to linguistic accessibility: City Rights is available in six languages, including Arabic and Tigrinya, to reach communities often excluded from traditional information channels.

Technology for social impact

City Rights is not just an information app, but a tool developed in collaboration with the communities and organisations that work on the ground every day.

Through features designed to encourage active participation, provide community updates and facilitate the sharing of resources, the app helps to:

• reduce social isolation
• increase independence and awareness
• facilitate access to services
• encourage participation in urban life
• strengthen local solidarity networks

The project is a concrete example of how digital technology can become a tool for inclusion, support and access to rights.

An ever-evolving urban ecosystem

Since its first version, dedicated to Amsterdam, City Rights has evolved into an increasingly comprehensive and flexible platform, capable of integrating informative content, dynamic updates, collaborative features and community engagement tools.

The app continues to evolve with the aim of creating inclusive, accessible urban digital ecosystems that can be replicated in new cities and international contexts.

We have defined strategy and creativity in support-campaigns, both on the territory and on social media.

We started with creating and distributing leaflets, then created two promotional videos, we distributed and sponsorized them on the social media, reaching the 30% of the Maltese population. We are creating T-shirts to support the projects. The campaign has been going on for more than a year and has succeeded in obtaining the rejection of the project for two times consequently.

A perfect italian expresso, exported to  the whole world. With COFFEE LEARNING, created by More interactive for Illy Caffé, thousands of barmen learn to prepare the perfect cappuccino or american coffee, and to serve the client with the italian style and cure, realizing creating recepes based on coffee. More Interactive dealt with directing, filming and editing videos for both the Meridien version in Istanbul and the Illy version in Trieste.

Over the years, we have realized websites for STING Occhiali. Every six months we update the website following the campaign objectives. The system allows to access a catalogue of all products with 360° vision.

Over the past years we have realized two important online contests with games and events, in order to expand STING’s popularity. More realized the whole project, starting from the bureaucracy to ideation, the creation of online platforms to online games, software implementation, Social media management, and monitoring. We had more than 20 000 users and 16 000 likes.

For LeasePlan we deal with web communication and offline communication. We follow step by step all the marketing requests and use our experience in marketing to help them. We listen to their requests and use demos, trials and prototypes to reach the objectives.

We realize websites for the products, the promotion activities, events and video realization, besides offline material like mailing and brochures. Here are two examples of the videos we produced.

The website realized for CivitaTours allows users to book a tour in the region of Lazio and in the main cities in the region of Tuscany.

More Interactive created the website, the graphic and the software for the website.

The website is in five languages